mobile marketing 10 tipsMobile marketing, the closest thing to your client is a great marketing tool that should be not be ignored. Without mobile marketing included your marketing campaigns are incomplete. It can be difficult to create the prefect plan if you do not have any experience with mobile marketing concepts though. You’ll need to understand and choose the most suitable components from among the many techniques, approaches and applications available. Use these ten tips outlined below to make the most of your mobile marketing campaign.
Brief: When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make sure your message is concise and understandable.
Extension: Independent mobile platforms require a home base or domain. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Technology: A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Viral: Always attempt to go viral to ensure that your advertisements are having the most effect. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
Free Apps: Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You can market a special app for your business to boost mobile marketing efforts. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
Coherent: Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
Short Code: Take advantage of dedicated short code. It is more of an expense, but it gives you better brand protection. You’ll also get some legal coverage.
Mobile Responsive: Remember, it is harder to navigate through your website using mobile equipment. Therefore, your mobile marketing site should be mobile responsive (easy to use working with computers and smart phones). It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
Google Mobile Optimized: Just like your regular business website, your mobile site should be search engine optimized. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Timing: Following the advice contained in this article is a great place to start as this article shows you, mobile marketing is the next wave of marketing techniques and the time for mobile is now.. Take the time to understand this new techniques that are available. With this you know what fits your own personal businesses needs and to allow you to engage new and existing clients easier for you.
Created By: Jim O’Brien, Founding Partner, The Mobile Maximixer Group, LLC, Copyright 2015