by Jim O'Brien | Apr 6, 2018 | Business
In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap:
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- Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process.
- There are 6 stages in the consumer buying decision flow:
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by Jim O'Brien | Apr 18, 2017 | Business
Google Goes Mobile Friendly… What Does That Mean For You?
Written By: Jim O’Brien
Starting April 21st, 2015 Google made it easier for people to find the information that they’re looking for when searching on a mobile device, we’re adding a “Mobile-Friendly” label to our mobile search results.
This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot: (more…)
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