Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap:

    • Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process.
    • There are 6 stages in the consumer buying decision flow:


Google Goes Mobile Friendly…

Google Goes Mobile Friendly… What Does That Mean For You?
Written By: Jim O’Brien
Starting April 21st, 2015 Google made it easier for people to find the information that they’re looking for when searching on a mobile device, we’re adding a “Mobile-Friendly” label to our mobile search results.
This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot: (more…)